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The story of the star brand

Gone, then reborn — English-made but Swedish at heart: Stjärnagloss has an unusual story for a detailing brand.

2010 · Born in the UK2019 · “Björn Again” revival2020 · Arrival in France

An English brand with a Swedish soul

Around 2010, Stjärnagloss — “star gloss” in Swedish — was a little-known brand in the UK, sold exclusively by the Shinearama shop. Its Scandinavian feel, honest prices and intense pre-wash foam earned it a loyal following. When the shop closed, many thought the brand was gone for good.

“Björn Again”: the 2019 revival

Almost ten years later, Stjärnagloss was reborn, taken over and manufactured in England by the team behind Dodo Juice, the respected English detailing brand. The whole range was reformulated, repackaged and renamed: short Swedish names, one simple regime, excellent performance and prices that stay honest. No re-badged chemicals, no hype — a genuine detailing brand, from the Snö pre-wash to the Fantastisk hybrid wax.

Stjärnagloss France, since 2020

The brand officially arrived in France in 2020. Imported and distributed by Formula Detailing, the full range — wash, wheels, glass, protection, kits — ships from France with advice from a team that details cars daily. The French community keeps growing, driven by cult products like the Bubblor shampoo and the Hjul wheel cleaner.

The philosophy

Every product carries a Swedish word and a single promise: be simple to use and do its job. The “Core Four” cover cleaning, enhancement, protection and maintenance. For the full method, read the Stjärnagloss detailing guide.

Browse the range at Formula Detailing